Having been involved in the Housing Association area recently – across Walsall, Darlaston, and Willenhall – it was a pleasure to have Sharday as my guide.
We got on spectacularly well and travelled to several destinations to get a mix of real-life stories involving both residents and staff.
Customer Focus – an ethos that both the customer and I share.
What do customers really want? How do they see themselves – and how do they wish to be seen? Get to know them. Talk to them. See what makes them tick.
As a professional photographer, I try to notice the small details – is that person in the background part of the narrative, or are they a distraction?
How can I make this property look better – is there a more flattering angle to shoot from?
What about foreground detail – is it smart? Could I use it to lead the eye into the shot?
If I can’t avoid getting a car in the frame, can I cover the registration plate or blur it in post-production?
Lifestyle pictures should be a pleasure to produce and make the subject look vibrant, interesting, personable – someone you’d like to know more about.
Finally, how would that customer like to see themselves? A truly beautiful portrait that shows them at their best, their most fabulous – and that they mean business.
Don’t just point and shoot. Don’t just line people up. Tell a story. Make a moment. Be Customer Focused.
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