60% of photographers fail in their first year!

Of the 40% remaining, 25% will fail in their second year!

The remaining 15% may continue through a third year.

That’s an 85% failure rate!

I admit to 25 years in business on my website, but it’s actually longer.

How can I be that good?

  • By being passionate.

  • By approaching each and every shoot with a determination to provide knockout photography.

  • By challenging myself to keep improving.

  • By doing what I say I will do.

  • By turning up on time.

  • By being interested in the client’s story.

  • By going that extra mile.

  • By not just recording what’s there, but by making images that sing.

  • By exceeding the client’s expectations.

  • By giving them a shot that wasn’t in the brief.

  • By enjoying each commission and being appreciative of the opportunity to shine.

  • By being friendly, approachable, easy to deal with, and personable to boot.

  • By taking great photographs—that’s all I do (and all I’ve done for over 25 years).